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Approximately 79% of working professionals are passive candidates, according to LinkedIn. Passive candidates aren’t actively applying for their next role, because they’re too busy succeeding in their current position.

Passive candidates are satisfied where they’re at, but that doesn’t mean they aren’t open to the right opportunity. You just have to know how to find them and how to pique their interests.

We’ve collected tips for recruiting passive talent from top performing executive recruiters.

Be excited about the company and the opportunity. Find the key ingredient that will ignite a spark in the candidate. 

Gabbi Gerabedian
Executive Recruiter

Tweet: Be excited about the opportunity. Find the key ingredient that ignites a spark in the candidate. @avenuesrecruit http://bit.ly/2iJxQKX

Uncover what the candidates aren’t getting at their current employer; what are their pain points? Understand their values and deliver a solution that meets their needs. 

Whitney Robinson
Director of Research

Tweet: Uncover what the candidates aren't getting at their current employer; what are their pain points? @avenuesrecruit http://bit.ly/2iJxQKX

Build a relationship; find out career objectives and define a path to that objective through conversation utilizing a consultative approach. Determine the next step in their career progression and discuss exploring options with organizations that offer a path to their final objective.

Greg Hill 
Senior Recruiter

Tweet: Sure they're happy where they're at, but could they be happier somewhere else? Absolutely. @avenuesrecruit http://bit.ly/2iJxQKX #recruiting

Develop a unique pitch. The best candidates have heard from dozens of recruiters. You have to stand out.  

 J.D. O’Connor 
Executive Recruiter

Tweet: Develop a unique pitch. The best have heard from dozens of recruiters. You have to stand out. @avenuesrecruit http://bit.ly/2iJxQKX

Be personable and empathize. Don’t be a robot, whatever the candidate is going through, you’ve probably been there too.  Emphasize confidentiality. 

Kate Randall 
Executive Recruiter

Tweet: Don't be a robot, whatever the candidate is going through, you've probably been there too. @avenuesrecruit http://bit.ly/2iJxQKX #recruiting

Tactics don’t mean anything when it comes to recruiting passive candidates. They’re not applying to job postings so developing a relationship first is key. 

James Brost 
Director of Mechanical / Electrical / Plumbing 

Tweet: Because passive candidates aren't applying to job postings, developing a relationship first is key. @avenuesrecruit http://bit.ly/2iJxQKX

All of these tips circle around the idea of getting to know the candidate you want to recruit. You have to build a relationship with them and talk to them about their goals and life outside of work to understand what it is that makes them happy, frustrated, excited and motivated. Uncovering this information is a critical step in order to present a company and a role they’d want to work at.

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